Today every business wants to stay on the top in their Field as well as on Social Media too. Today most of the business are using Pinterest for business.
Pinterest was launched in the year 2010. And from 2010 to 2016 many businesses use this platform to increase their business visibility. Advance features launched by Pinterest for marketers. Who use Pinterest for business. Due to which Pinterest has grown its user base up to 50%. Which is a big challenge for any social media network. Now it has around 150m worldwide active users.
Now most of the people think that why business started using Pinterest for business?
For the success of the business on social media, platform traffic plays a vital role. And according to the new analysis done by Pinterest in October 150M monthly users are added to the list. And combining all the result 75 billion pins and 2 million people who are using this platform for pin products every day. Due to increasing in the number of users makes it a powerful platform for the e-commerce platform.
Pinterest Platform Makes Advertising Easy
In the past few month Pinterest launched new features. These features make Pinterest platform easy for advertising. But some of the Pinterest features are limited to US and UK. But it will be available for worldwide in coming 2017.
Given below are some of the features which marketers can use while making advertisement of their product using the Pinterest platform.
Promoted One Tap Pins
If you are using Pinterest. Then you must be familiar with Promoted One Tab Pins. When you will tap on any pin on the Pinterest from one tap pin will be open in full screen. And from another tab it will take you the product landing page or other content. As marketers you can use this features to take your customer to your business page show that they can learn more about your business.
Promoted App Pins
This feature is important for the marketers who launched their business app. And advertising their app sing Pinterest platform. These features will allow your user to Install your app using Install button on your Pin. And the users don’t have to left the Pinterest page to make Install. Which gives a better experience of marketing.
Around 150 millions of people are using Pinterest for different purposes. And advertising through Video is one of the best you to showcase your business in front of the audience. 60% percent of people says that most of the people take action after seeing the video ads. At this moment this features is only available for the people who are using the Pinterest business account. And it will be the great tool for marketers to bring traffic for their business on Pinterest in the year 2017.
Rich Pins are designed to add an extra description about your product. Using Rich pins you can showcase your product image properly with extra description. Through this pins, you can show your product price or give information about your business location and much more.
Marketing on Pinterest for the year 2017 bring lots of new features. Which make your advertising easy and help you to generate more traffic for your business. Above mentioned features are cunning and easy to use. Let setback to showcase your business in a new way on Pinterest in 2017.