After reading the title you might think, how is it possible as Pinterest is well known for visual marketing. But, let me tell you that when you pin the images and give the URL to redirect the page, it will land the visitors to the page where you want. Even a marketer’s content is of high-quality still most of the time it doesn’t reach audiences. In this case, a marketer should promote their content with Pinterest by pinning images relevant to contents.
One more way Pinterest helps marketers to boost up content is by optimizing images. When you optimize the images which you pin with relevant keywords for business it can improve your search engine rank. Ultimately, pins can enhance the visibility of your content.
From marketer’s viewpoint, Pinterest is an awesome place to draw in audiences attention with trendy images. Even if the quality of content is not high still they can impress and get clicks with eye-catchy images by pinning them. When it comes to targeting more than 100 million active users of Pinterest, it has features like joining particular boards to target a particular group of people who are actually interested for your business.
Pinning Works Most For Ecommerce Marketers
There’s no doubt that e-commerce marketers help Pinterest to expand their profits by pinning images and with price tags. This impresses audiences more as more than 70% Pinterest users are female, the fashion and online shopping sites get maximum profit out of this and every day gain customers because of pins.
Now let’s talk how content marketing can be enhanced with Pinterest. In today’s busy world, no one has time search for content they are looking for interested in. What can impress them is an excellent and fresh image relevant to your product. It’s not that only e-commerce marketers can use this feature, nowadays even bloggers and publishers are pinning their content images and driving traffic.
Now Pinning Favors Content Marketing Strategies
Content marketing is not only limited to blogs, articles or guest posts. Especially when we are talking about Pinterest content marketing, it means to pin the images with high-quality content. While pinning images, a marketer has to use effective description, so that it will improve SEO activities. Similarly, direct pinning won’t be much productive hence, insert the right keyword in a description and give the redirecting URL.
But, unless and until marketers follow some tips to promote content it won’t help them in a promotion. Hence, I am suggesting only a few steps for Pinterest marketers enhance product’s visibility, drive traffic and get engagements.
Create Specific Boards:
If you are a marketer who deals with multiple numbers of products, then to target different category of audiences create boards and pins there. As in Pinterest the search option can refine boards hence, to enhance the visibility of your pins names the board with right keyword. You can ask your audiences to get repins to boost up engagements.
Use Pin Button in your Website:
While designing your official website, a marketer must add all social buttons. To promote pins a marketer can add Pin this button to expand audiences of Pinterest. This is the way to get connected with your audiences and give all update about your products.
Measure and Optimize:
After a regular interval marketer must check how their pins are performing. This gives a fair idea what and how can they upgrade Pinterest marketing strategy. The most important step after pinning is optimizing it. To optimize it marketers must fill the description with keywords and write few words about how that pin related to your product.
As Pinterest marketing grew recently, hence most of the marketer are not well aware of its features. That’s why they are not able to take the advantage of this visual social site. Even if you get how to manage pins and drive traffic you can automate your Pinterest account with versatile software, PinDominator. This software can manage all the activities to enhance Pinterest marketing without bothering marketer. You can get more solid Pinterest marketing strategies by following our latest blogs.